WIREDSoftwear: How an Underground Fashion Label for Nerds Got CoolWIREDPragmatic, textile-driven design, social media acumen, and supply-chain savvy made Outlier a darling of nerdy, direct-to-consumer technical menswear and an I-see-you signifier among Silicon Valley types. Today Outlier has 22 employees—Burmeister and ... > read whole article

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